The best SEO reseller in 2015 recognizes that Google has changed. There have been numerous updates and white label seo programs need to keep up with the times. This means that the link building they did in 2012 is not appropriate in 2016. Unfortunately, not all reselling organizations have gotten the memo (also called white label SEO). So when you select the right outsourced SEO partner, be sure to ask the right questions and get clear answers. You don’t want to be on the wrong side of a search engine update.