The growing popularity of search engine optimization (SEO) resale services reflects the transformation of the global e-commerce economy from that of small business practice to that of outsource operations.  The value added found in SEO reseller services in cost savings from scaled back internal operations, and expansion of channel marketing reach makes such outsourcing partnerships a vital tool for many companies attempting to grow their business online. Advertising strategies such as cross-selling and upstream marketing of a brand stand to increase niche market visibility, and are available to clients as part of SEO reseller all-in-one packaged services. As part of this integrated marketing approach, many SEO resellers now offer both private label and white label SEO reseller services to clients.

Private Label SEO Reseller Approaches

Most private label SEO reseller approaches are categorized as organic SEO strategies. Dissemination of organic search rankings from digital advertising is often broken down into ‘local’ and ‘global’ segments of comparative analysis for better interpretation of competitive results. A more aggressive private label SEO reseller approach can be forged by way of customized solutions developed for clients with unique needs and market demands in mind. Custom solutions in the form of keyword optimization of a website or linked publication content on authority sites fulfills the promise of a brand’s identity as a force in the online marketplace.

Custom SEM Services integrate search marketing strategies as part of a broader campaign that may include pay-per-click (PPC) advertising and email marketing components. Conversion optimization is the ultimate goal for clients. If SEO resellers can convert more visitors into customers through a private label campaign than an in-house strategy, chances are the reseller relationship will continue to be better value for money. Moreover, the benefits of online reputation management, say marketing professionals, are undeniable. Clients wanting to establish or improve their existing online reputation through social channels will find an agile resource in a SEO resale operations, which invest heavily in the technology and expert knowledge required to dominate in the competitive field of SEO channel marketing.

White Label SEO Reseller Approaches

The marketing of white label campaigns has part of the SEO reseller toolkit makes good sense. White label SEO reseller approaches use methods such as keyword rich domain strategies, site sharing or co-hosted content, Co-branded affiliate sites, and third-party agreements to generate business on behalf of an e-commerce client.

The implementation of a keyword rich domain strategy as part of an integrated marketing campaign is compatible with private label SEO reseller approaches which depend on location. The keyword rich domain method distributes content across an entire channel of market placement. Keyword rich domains target a market more globally, yet with the same competitive terms as a narrowly defined channel strategy.

Keyword rich strategies enhance algorithm efficiency affecting SEO performance. The approach does a good job of capturing first page ranking while simultaneously differentiating between linked or back-linked domains regardless of exact term matching. Rank improvement is the result. The approach is most effective where brand name is separate from main domain name.

Site sharing and co-hosted content approaches rely on the efficacy of other advertisers to produce higher performance rankings. SEO reseller approaches that use site sharing as part of client marketing campaign strategy advertise a brand in a subsection of a popular site associated with the image of the brand. Conversion from site sharing may generate thousands of observations that might otherwise not be seen. Co-hosted site shared ad content is an approach managed by way of a controlled anchor text. The co-hosted approaches employ a shared dashboard with partner advertisers, and can boost performance figure results at a critical time in a campaign when other collateral is underperforming.

Co-branded affiliate sites mobilize a client’s main domain name and create direct links between the brand and the affiliate. The goal is link equity on conversion. Tagging is the key to this approach. Co-branded content is tagged to avoid page duplication.

Third party SEO white label agreements are a popular B2B approach used by SEO resellers. The ideas is that the client brand will capitalize on consumer facing brands of the same market segment, without spending significant marketing budget on additional branding. Some third-party campaign affiliates elect to set up redirect links within the footer of the lead advertiser site to ensure monitoring of a current marketing strategy is to their benefit.

This approach enables a company to change course during periods of underperformance. After a SEO ad campaign is already underway, benchmark reporting serves as the main point of reference for building new values into an online marketing strategy. Continuous tracking of benchmark performance controls for poor performance of ad content in the interest of conversion.

Conclusion

The benefits of SEO reseller approaches to e-commerce business marketing are evident. As the competition for effectiveness and efficiency in the digital advertising marketplace transforms, it is likely that so too will the approaches making up outsource SEO services.

What do you really need to know to outsource your SEO properly?  Well, there are a few things that you should already know.  One of those things is that day by day, the internet is becoming a bigger part of our lives.  The second common sense thing about this is that the internet will be around for many years to come.

How do you think Americans spend their time online?  Recently, there was a study conducted that showed we spend an average of 23 minutes each day searching for thing online.  Now, to you – as a business – this shows that the SEO reseller business is gaining in importance on a daily basis.  SEO is simply the ways that are used in order to optimize your website so that it will be found by the search engines.  This is something that it is necessary to have in your marketing arsenal.

There are many things to think about when you are trying to decide whether you will outsource SEO or if you will do it in-house.  Here are some of the most common ones.

Criteria for Finding a Great SEO Reseller for Your Business

If you are outsourcing your SEO then you will need to find a good SEO reseller.  To do that you will need to ask the right questions.  You will also need to interview at least 3 different resellers and while you are doing this, take a good look at their SEO reseller program to make sure that they offer all of the SEO services that you need.  Keep in mind that not all SEO resellers are equal.

Here are a few questions that you should ask in the interviewing process.

• How is the success of a campaign measured?
• What is the methodology used in creating content for SEO purposes?
• What is your approach to white label SEO?
• What does the initial SEO include and then what services will be provided on a month to month basis?
• Can you guarantee that your methods will produce results and what specific guarantees will you offer?

Also make sure to ask for and then check references.

When it Goes Wrong

Even the best SEO reseller plan can sometimes go wrong.  What happens in cases like this?  Also, what are some of the advantages of this?

Pros

• When you hire an SEO reseller they can start right away and can bring years of experience to the table.
• SEO is not something that you do one time and then forget about.  It needs to be maintained and it can be an incredibly easy thing to fall behind and let it get outdated.  When you hire an SEO reseller keeping it up to date and relevant becomes their concern.
• Good search engine optimization is something that requires experience and knowledge.  While it isn’t difficult, the practices do take time to tailor and this also takes a bit of talent.  You will need to be able to make analysis, write content, be a developer, and be able to build links organically.  Can you wear all of those hats?  SEO reseller teams have people designated for each of those roles.
• Outsourcing SEO means that you have the time you need to focus on your business instead of trying to figure out what to post, where to post it and how to post it.
• Hiring someone to handle your SEO can actually allow for you to see your business with fresh, unjaded eyes.  This can lead to new insights and fresh ideas.

Cons

• You know your customers and what they look for, what keywords or phrases they use.  Outsourcing means that there will be a learning curve for the SEO reseller for them to get a good understanding of your business and your clients.
• Nobody will have the passion for your business that you do.  This doesn’t mean that outsourcing will not be a success, it just means that you will need to work with the reseller in order to overcome that passion factor.
• Believe it or not, bad SEO could mean the death of your business.  This is where it could all go wrong.  Keep in mind that just because a particular SEO reseller is cheaper than the rest, that doesn’t mean they are better.  In fact, it means that there is a greater chance that those services will be further outsourced to non-native English speaking countries.  This is a critical error.  If someone who is not a native speaker of the language that your business speaks then it will be readily apparent to your clients.  It will make your business look bad and could be the end.

In short, SEO is not a hard thing to do.  However, it is time and energy consuming.  An SEO reseller will know exactly what practices to use and how to use them to your best advantage.   Put one to work for your company now.